Our focus is trend, but it's worth stating that we're not interested in homogeneity. No matter the market, trends influence everything — our clothes, music, TV and more — whether or not we're aware they're doing so.
To more strategically engage with our culture, understanding trends offers a framework for design that could make the difference between your favorite T-shirt and that one always in the back of your closet. For those looking to thrive in any medium, it's essential to not only have a grasp on what's happening now but to expect what's coming next.
Predicting the future is not a guessing game when you know what to look for. There is a systematic approach to follow, synthesizing society's ebbs and flows, considering how to it applies broadly.
This is what we do, identifying new methods to connect with your audience that will return immediate profits and long-term engagement. Trend is bigger than business, it's our culture.