Golden Road Brewing can further its reach and make strong associations within music through collaborating with local artists on custom, small-batch beers. Each season we will introduce a new artist brew, tailored to the musicians’ interests and identity, introducing Golden Road to their audience with a unique, limited edition item that will create quick interest and demand.
Schedule: 4-5 beers a year — Spring, Summer, Fall, Winter (holiday optional)
Media: Video, text, and photo editorial components documenting the collaboration and creation
Events: Launch party featuring the artist performing, hosting, or DJing
Potential Artists: Father John Misty, Local Natives, Lord Huron, Flying Lotus, Hanni El Khatib, Best Coast, Kamasi Washington, Wavves, FIDLAR, Thundercat, Jenny Lewis, Allah-Las, The Growlers, Grouplove, Cold War Kids