For one day, we will turn the Pub at Golden Road into a mini festival grounds with two stages hosting Los Angeles’ favorite bands. By entwining this event with the launch or end of one of Golden Road’s brands — such as the Better Weather IPA — we create a reason for celebration with Golden Road at the center, further developing consumer awareness and brand loyalty.
Schedule: 12 p.m. to 2 a.m., beginning with beer-focused programming during the day before music begins around 5:00 p.m.
Setup: 5-7 bands performing from 5 p.m. to 10 p.m. on two stages outdoors (one in parking lot, one on the covered west side), followed by DJs and dancing in Chloe’s.
Potential headliners: Father John Misty, Anderson Paak, Local Natives, Lord Huron, Gallant, Kamasi Washington, Hanni el Khatib, Best Coast, The Internet, Thundercat, Blake Mills, Cold War Kids, Allah Las, Classixx, The Growlers
Potential support: Tijuana Panthers, Bleached, PAPA, La Sera, Borns, King Tuff, Avid Dancer, Astronauts, etc., Partybaby, Korey Dane, Moses Sumney
Proposed date: Labor Day weekend — Sept. 5th 2016